-We aspire to see a prosperous democratic society and government which have a mutual understanding in national building and development

-To provide Leadership in government information communications and informing the public about government activities to foster active support for the established policies and programs at all levels.
-Providing professional and technical leadership for the implementation of cultural policies and program

- We believe information is a resource
- Timeliness and accuracy are vital to information
- We will give a great attention to public demand and will react positively
- Governed by professional code of ethics
- Our workers commitment and contribution are a  change instrument
- We are willing to learn and implement new ideas and  innovations
- We believe that promoting our regions cultural resource  will contribute for development
- We respect cultural pluralism